Corporate art advisory
Art for workplaces, hospitality and shared environments. Sourcing and acquisitions guided by architecture, organisational identity and the people who experience the space.
Discuss a corporate briefCORPORATE · PUBLIC · PRIVATE
An independent point of view.
Art advisory.
A wider world.
Art advisory, acquisitions and brokerage in The Hague.
A considered approach. A personal relationship.
01 — THE APPROACHAcross borders. Beyond the obvious.
A sense of place.
A lasting perspective.
Art chosen with intention. Relationships built on trust.
Based in The Hague, Netherlands, Nom de Guerre advises corporate, public and private clients on art sourcing, acquisitions and brokerage. Led by Alex Garcia Najera, the practice offers a direct, discreet relationship shaped around each collection, space and brief.
The focus is on painting and large-scale works, with an international perspective connecting Europe and the Americas. Each conversation begins with the work’s context, the character of the setting and the client’s longer-term intentions.
Art for public spaces
Art for institutions and public settings. A considered response to place, cultural context and audience, with the project’s purpose at the centre of the selection.
Discuss a public projectPrivate collections
Individual acquisitions, collection development and discreet brokerage. A personal dialogue around the works you wish to live with, and those you are ready to place.
Discuss a private enquiry02 — ABOUT ALEX GARCIA NAJERAAlex Garcia Najera
A sense of history.
An eye for the present.
Born in Mexico City. Shaped by life across the Americas and Europe. At home in The Hague.
Alex's Austrian, Spanish, Italian and Sephardic Jewish roots form part of an aristocratic heritage connecting some of Europe's oldest noble families with early settlers of the Americas. This history informs his worldview and his interest in the way art carries culture, memory and identity across generations.
His personal love of art deepened through extensive elective coursework at San Diego State University. A career across film, music and international creative business has further shaped his eye for expression and his understanding of the people and ideas behind a work.
At Nom de Guerre, that perspective guides a personal approach to corporate, public and private advisory: attentive to a work's history, its place in the present and its significance to the people who acquire it.
Start a conversation with AlexTHE NOM DE GUERRE PERSPECTIVE
A work has a history.
Your connection to it
is a beginning.
03 — ENQUIRIESTHE HAGUE, NETHERLANDS
A conversation,
in confidence.
For corporate, public and private enquiries.
Discuss an acquisition, a collection or a work
you are considering placing.